Pay per click is a popular online marketing technique that is used to increase your website’s traffic and to also ensure that your business appears on the first page of Google search results. When you Google something you will notice a couple of sponsored ads marked in yellow, with text such as 'click here’ or 'read more’. That is what is referred to as pay per click adverts. Every time someone clicks on your ad, they are redirected to your website. You are then charged for every click instead of one set amount. Here are some of the best practices that you can follow to make the best out of your pay per click marketing efforts: 

Write Good Ad Copy

You will be required to write a short description regarding your services or products. This text is very important because it will determine whether will click on the ad. Use correct spelling and grammar and let your text be creative and catchy. Make use of keywords and ensure you end with a call to action such as 'visit our site now’. 

Use Niche Keywords

When writing your text do not use generic or broad terms such as shoes, travel etc. because such words are difficult to optimize and the more people will click your advert who may not necessarily be your target audience leading to wastage of advertising money. If for instance you offer travel services in Australia it is better to use keywords such as visit Australia. Research your industry for the best performing keywords.

Track Conversions

At the end of the day, the main purpose of advertising is to increase sales. It is therefore important that you track how your adverts are performing. Find out if they are leading to desired conversion such us visitors making purchases, increased sales inquiries or downloads from your website. Tracking also helps you to know which keywords are the best performers. 

Set a Sensible Advertising Budget

With Pay per Click advertising you can set your budget and once the budget runs out your ad will be removed online. There is really no right amount simply ensure that amount set per click is less than the total profit earned per click.